As the environmental issue of water shortage becomes more and more widespread on a global scale. People are looking for ways to empower themselves with information and take appropriate action.
The ‘aqKWa Savings Engine’, to give it its full title, allows concerned citizens to do just that. By answering a few simple questions about their water use, they get access to a portal that not only gives them detailed analysis on how much water they are using but also how they can improve.
A friendly, easy-to-use interface with a light touch was needed to engage audiences from a broad demographic.
My role for this was UX and Product Management.